Sans Contrasted Aplo 10 is a very light, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, logotypes, posters, elegant, airy, refined, contemporary, fashion, luxury tone, editorial voice, modern elegance, display clarity, minimal refinement, high-waisted, delicate, crisp, minimal, calligraphic.
A delicate, high-waisted sans with subtly flared terminals and a calm, vertical stance. Strokes are very thin overall but show gentle contrast, especially where curves transition into stems. Curves are smooth and open, with generous counters (notably in O, C, and e) and a consistent, tidy rhythm across the alphabet. The uppercase reads tall and poised, while the lowercase keeps a clean structure with simple, lightly tapered joins and a single-storey g.
Best suited to display settings such as magazine headlines, luxury branding, logotypes, and large-format typography where its fine strokes and subtle contrast can be appreciated. It can work for short pull quotes or subheads at moderate sizes, but the light construction suggests avoiding very small text or low-contrast production contexts.
The tone is quiet, polished, and upscale—more editorial than utilitarian. Its thin strokes and restrained contrast give it a sophisticated, fashion-forward feel, while the understated shaping keeps it modern rather than ornate.
The design appears intended to deliver a contemporary, high-end voice through extreme lightness, tall proportions, and discreet contrast. Its controlled geometry and tapered terminals aim for elegance and clarity without leaning into overtly decorative forms.
Distinctive details include the long, elegant tail on Q, fine hairline crossbars (as in t), and numerals that stay slim and refined. The overall color on the page is light and airy, favoring graceful presence over dense readability.