Sans Normal Tames 2 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, posters, branding, elegant, modern, refined, luxury feel, editorial impact, modern refinement, display clarity, crisp, airy, sleek, delicate, high-contrast.
This typeface has a razor-thin, high-contrast construction with long, straight strokes paired with fine, tapered curves. The overall proportions feel expanded and open, with generous counters and a calm, even rhythm in text. Curves are drawn with a smooth, elliptical logic, while terminals are predominantly clean and unadorned, giving the design a polished, contemporary finish. Uppercase forms read as stately and spacious, and the lowercase maintains a light, precise texture that stays coherent across mixed-case setting.
Best suited to display typography where its fine detail and contrast can be appreciated: magazine headlines, fashion and beauty branding, luxury packaging, and large-format posters. It can also work for short editorial subheads or pull quotes when set with comfortable size and spacing.
The font conveys a poised, sophisticated tone—cool and contemporary rather than warm or informal. Its sharp contrast and airy spacing suggest luxury and editorial sensibilities, with a sense of restraint and clarity.
The design appears intended to deliver a modern, high-fashion look through extreme contrast, open proportions, and minimal terminals. It prioritizes elegance and visual clarity in display settings, producing a distinctive, polished voice for contemporary editorial and brand work.
In the sample text, the delicate hairlines and thin joins create a shimmering texture that feels refined at display sizes. Diagonal strokes (seen in letters like V, W, and x) emphasize the crispness of the design, while rounded letters keep the overall voice smooth and controlled.