Sans Normal Ahden 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Salda' by Hurufatfont and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, contemporary, approachable, approachability, impact, modernity, legibility, personality, rounded, soft, blocky, geometric, high-contrast counters.
A heavy, rounded sans with smooth curves and mostly uniform stroke weight. The shapes lean toward geometric construction, with circular bowls and open counters, softened by rounded terminals and subtly irregular joins that keep the texture lively. Uppercase forms are broad and steady with simple, clean silhouettes, while the lowercase shows compact, sturdy construction and a prominent dot on i/j. Numerals match the overall heft and roundness, with clear, simple forms designed to hold up at display sizes.
Best suited to headlines, short paragraphs, and prominent UI or signage where a warm, bold presence is needed. It works well for branding systems, packaging, and marketing materials that benefit from a friendly, modern sans with strong legibility at larger sizes.
The overall tone feels friendly and modern, with a slightly bouncy, informal rhythm that reads as approachable rather than strict. Its soft corners and chunky presence give it an energetic, upbeat voice that works well for contemporary branding and cheerful messaging.
The design appears intended to provide a bold, approachable sans with geometric foundations and softened detailing, balancing clarity with a distinctive, personable texture. It prioritizes impact and friendliness over strict neutrality, making it fit for attention-grabbing display typography.
Spacing appears generous enough to prevent the bold shapes from clogging, helping counters stay readable in short text. Several letters show a mild hand-cut character (subtle asymmetries and angled strokes), adding personality without pushing into novelty.