Sans Other Memog 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, cartoon, chunky, bouncy, approachability, playfulness, display impact, informality, rounded, soft, casual, informal, youthful.
A heavy, rounded sans with softly swollen strokes and broadly curved corners that create a cushioned, blob-like silhouette. Counters are generally compact and often slightly off-round, and terminals tend to finish bluntly with gentle rounding rather than sharp cuts. The rhythm is lively and uneven in a controlled way, with subtle wobble and varied internal spacing that keeps forms from feeling mechanical while maintaining clear, upright structure.
Best suited to short, high-impact settings such as headlines, posters, children’s products, playful branding, packaging, and sticker-style graphics. It can also work for punchy UI labels or social media graphics when used at generous sizes and with comfortable tracking to preserve legibility.
The overall tone is cheerful and approachable, with a hand-made, cartoon sensibility. Its chunky shapes and soft corners read as warm and humorous rather than strict or technical, giving text a friendly, lighthearted presence.
The design appears intended to deliver a bold, approachable display voice with a friendly, hand-drawn feel—prioritizing character and warmth over neutrality, while keeping letterforms simple and sans-based for immediate recognition.
The most distinctive character comes from the combination of dense black shapes with small apertures and a slightly irregular, organic outline quality. This pushes it toward display use, where its playful texture and strong silhouettes can be appreciated without the counters closing up.