Script Atmul 7 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: greeting cards, packaging, posters, children’s media, social graphics, playful, friendly, handmade, retro, casual, hand-lettered feel, warm branding, casual display, playful emphasis, rounded, brushy, bouncy, soft terminals, high bounce.
A lively script with rounded, brush-like strokes and softly tapered terminals. Letterforms lean mostly upright but keep an informal, hand-drawn rhythm with noticeable bounce and variable character widths. Curves are generous and somewhat bulbous, with occasional teardrop-like joins and subtle stroke swelling that suggests a marker or brush pen. Capitals are simplified and open, while lowercase forms are compact with a relatively small x-height and prominent ascenders/descenders, creating a tall, jaunty silhouette in text.
Best suited to short to medium display copy where a friendly, handmade voice is desired—such as greeting cards, invitations, playful packaging, café menus, posters, and social media graphics. It can also work for headers or pull quotes where a warm, casual script texture is more important than strict uniformity.
The overall tone feels cheerful and approachable, with a whimsical, slightly retro personality. Its bouncy rhythm and soft edges read as conversational and crafty rather than formal or authoritative.
The design appears intended to emulate an easy, hand-lettered brush script—prioritizing charm, bounce, and personality over rigid repetition. It aims to deliver an inviting, crafted feel that stands out in headlines and expressive branding moments.
Spacing and word shapes feel intentionally irregular in a human way, enhancing the handwritten effect. Numerals and punctuation follow the same rounded, brushy treatment, keeping a cohesive texture across mixed-content settings.