Sans Contrasted Idno 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, authoritative, retro, sports, poster, maximum impact, compact fit, rugged clarity, retro display, condensed caps, blocky, square, ink-trap hints, chamfered.
A heavy, compact sans with squared geometry and softened corners. Strokes show noticeable modulation, with subtle pinched joins and inner counters that create a carved, ink-trap-like feel in tight areas. Uppercase forms are tall and blocky with flat terminals, while lowercase stays robust and utilitarian, featuring single-storey constructions and simple, rectangular counters. Numerals are wide-shouldered and sturdy, with squared curves and strong vertical stress, giving the set a dense, high-impact texture in lines of text.
Best suited to posters, headlines, and short emphatic statements where maximum impact is needed. It also works well for sports branding, packaging fronts, and bold signage, particularly where a rugged, condensed look helps typography hold its own against busy backgrounds.
The overall tone is tough and no-nonsense, evoking industrial labeling and retro athletic graphics. Its compressed shapes and dark color create an assertive, energetic voice that reads as confident and slightly vintage.
This font appears designed to deliver strong display impact with a compact footprint, using squared forms and controlled contrast to keep lettershapes distinctive at large sizes. The subtle pinching and tightened counters suggest an intent to maintain clarity while pushing weight and density for a tough, graphic presence.
The design’s tight apertures and compact counters amplify weight and presence, especially in dense copy. In the sample text, the rhythm is punchy and uniform, with minimal flourish and an emphasis on bold silhouettes.