Sans Normal Surut 3 is a bold, normal width, medium contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, retro, quirky, friendly, lively, attention, personality, retro feel, headline impact, approachability, slanted, rounded, soft corners, bouncy, chunky.
A heavy, backward-slanted sans with rounded, slightly softened terminals and broad, confident strokes. Letterforms lean noticeably in reverse, creating a dynamic rhythm, while counters remain fairly open for the weight. Curves are generously inflated (notably in C, G, O, Q, and numerals), and joins read smooth and sturdy rather than sharp. Proportions vary across glyphs, giving the set an animated, hand-set feel; the lowercase shows a compact, workmanlike structure with a single-storey a and g and short, thick extenders.
Best suited for headlines, posters, packaging, and brand marks where a lively, retro-leaning personality is desirable. It can also work for short callouts, labels, and signage that benefit from a bold, friendly presence. For longer passages, it’s most effective in brief blocks or pull quotes where the strong slant and heavy texture remain comfortable to read.
The overall tone is upbeat and characterful, combining a retro display energy with a casual, approachable voice. The reverse slant and buoyant curves make it feel a bit mischievous and attention-seeking, without becoming chaotic. It suggests playful signage and punchy headlines rather than sober, purely utilitarian typography.
This font appears designed to deliver a distinctive display voice through a reverse-italic stance, rounded geometry, and chunky strokes. The intention seems to prioritize character and immediacy—creating a memorable, energetic word shape—while keeping forms simple and open enough to stay legible at typical headline sizes.
Spacing and silhouette emphasis feel designed to read in larger sizes, where the exaggerated lean and rounded forms become part of the personality. The numerals are bold and rounded with clear distinctions, matching the heavy, friendly texture of the letters. In dense settings the weight and slant create a strong color on the line, so generous leading and tracking can help maintain clarity.