Sans Normal Efmar 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, clean, modern, friendly, casual, approachable, readability, modern neutrality, friendly tone, everyday usability, rounded, humanist, monoline, open apertures, soft terminals.
A slanted, monoline sans with gently rounded curves and a steady, even rhythm. Letterforms favor open apertures and smooth circular bowls, with simple, unadorned construction and soft stroke endings. Proportions feel balanced and readable, with clear counters in characters like C, G, S, and e, and a straightforward, utilitarian numeral set that matches the overall softness of the design.
This font works well for interface copy, product UI, and general-purpose editorial text where a softer, more welcoming voice is desired. It can also support lightweight branding, packaging, and signage applications that benefit from a clean sans with a casual slant.
The overall tone is contemporary and approachable, leaning more friendly than technical. Its slant adds an informal, conversational energy while keeping a tidy, uncluttered look suited to everyday reading.
The design appears intended as a versatile, everyday italic sans that balances neutrality with warmth. It emphasizes clear, rounded construction and consistent rhythm to stay legible in paragraphs while adding a subtle, personable character.
The design maintains consistent curvature across capitals, lowercase, and numerals, giving mixed-case text a cohesive texture. The italic angle is noticeable but controlled, preserving clarity in tight word shapes and keeping punctuation and simple forms like I, l, and 1 visually distinct in context.