Sans Normal Iggos 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, kids, social media, friendly, playful, approachable, casual, soft, approachability, legibility, modern warmth, soft minimalism, rounded, humanist, open, bubbly, informal.
A rounded sans with softly tapered terminals and consistently smooth curves. Strokes keep an even, steady rhythm with gentle modulation at joins, giving counters a roomy, open feel. Uppercase forms are simple and clean, while lowercase letters lean more humanist, with single-storey shapes and a slightly bouncy baseline impression. Numerals follow the same rounded logic, with clear, friendly silhouettes and generous interior space.
Well suited to friendly branding, packaging, and headline work where a warm, modern tone is desired. It also fits educational or kid-adjacent materials and casual digital UI or social content, and can hold up in short paragraphs thanks to its open counters and calm texture.
The overall tone is warm and personable, reading as modern but informal. Its rounded corners and open counters create a welcoming, low-friction voice that feels conversational and light rather than technical or corporate.
The design appears intended to combine straightforward sans-serif clarity with softened geometry and humanist details, producing an accessible, cheerful voice. It prioritizes ease of reading and a welcoming personality over sharp precision or strict neutrality.
Spacing appears comfortable and uncramped, supporting legibility in continuous text while keeping a soft, graphic presence at larger sizes. Curved letters (C, G, S, O) show particularly smooth, circular construction, and verticals finish with rounded ends that reinforce the gentle, approachable character.