Sans Normal Abgiv 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mezalia Sans' by Arrière-garde (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, casual, friendly, lively, handmade, retro, handwritten feel, approachability, expressive display, casual branding, slanted, rounded, open, quirky, informal.
This typeface is a slanted, rounded sans with smooth, brush-like stroke endings and gently tapered joins. Forms are generally open and softly geometric, but with noticeable hand-drawn irregularity: curves wobble slightly, terminals vary in angle, and some counters feel pinched or asymmetrically shaped. Uppercase letters keep simple construction while showing angled cuts and occasional notch-like joins; lowercase shapes lean more calligraphic with looping bowls and lively ascenders. Numerals follow the same informal rhythm, mixing rounded bodies with angled entry/exit strokes for a cohesive, animated texture.
Well-suited for branding that wants an informal, personable voice—such as cafés, boutiques, food products, and lifestyle packaging. It also works effectively for posters, headlines, short pull quotes, and social media graphics where the lively slant and handmade character can be appreciated.
The overall tone is warm and conversational, with a playful, slightly retro energy. The slant and soft terminals give it a quick, handwritten feel that reads as approachable rather than formal or technical.
The design appears intended to capture a quick, handwritten italic impression while staying within a clean sans structure. Its rounded geometry and brush-like terminals suggest a focus on friendliness and motion, aiming to deliver expressive display typography that remains broadly legible.
In text, the uneven stroke rhythm and varied character widths create a dynamic, bouncy line color. The italic posture is integral to the design (not merely a slanted roman), and the letterforms prioritize personality over strict uniformity, which can add charm at display sizes but may feel busy when tightly set.