Serif Other Ubpa 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, packaging, branding, whimsical, storybook, vintage, quirky, charming, distinctiveness, display impact, vintage charm, ornamental flair, decorative, spiky serifs, curled terminals, calligraphic, high-waisted.
This serif design is notably condensed, with tall proportions and a tight, vertical rhythm. Strokes stay fairly even throughout, while sharp, wedge-like serifs and pointed joins create a slightly spiky silhouette. Several characters feature distinctive curled terminals and ornamental swashes (notably in letters like C, G, J, Q, S and some numerals), adding lively motion to otherwise upright forms. Counters are generally narrow and vertical, and the overall color on the page is clean and consistent, with decorative gestures used as accents rather than pervasive texture.
Best suited for display settings such as headlines, posters, titles, and short featured lines where its condensed proportions and decorative terminals can be appreciated. It can also work well for branding and packaging that want a vintage or storybook voice, but the ornamental shapes may feel busy for long passages at small sizes.
The font reads as playful and characterful, evoking a vintage, storybook sensibility with a hint of eccentricity. Its ornamental curls and pinched details give it a crafted, slightly theatrical tone while remaining legible at display sizes.
The design appears intended to deliver a condensed serif with a distinctive, memorable personality—balancing conventional letter structure with selective ornamental curls to create strong title presence and a classic-yet-quirky character.
The most recognizable signature is the mix of sharp, flared serifs with occasional spiral or teardrop terminals, creating a contrast between crisp structure and whimsical flourish. Numerals also lean decorative, with notable curl forms that can become a focal point in headlines.