Slab Square Simu 13 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Shemekia' by Areatype and 'SK Reykjavik' by Salih Kizilkaya (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, authoritative, industrial, collegiate, retro, impact, legibility, classic slabs, blocky, high-contrast, bracketless, square-serif, compact.
A heavy slab serif with broad, square-ended serifs and largely unbracketed joins that create a crisp, architectural silhouette. Strokes are robust and fairly even in color, with tight internal apertures and a compact feel in letters like a, e, and s. The uppercase set reads wide and stable with strong horizontals (E, F, T) and round forms (C, O) kept firm by thick terminals. Numerals match the weight and footprint, with simple, bold shapes that keep counters small and emphasis strong.
Best suited for headlines, subheads, and short blocks of copy where a strong typographic voice is needed. It performs well on posters, labels, packaging, and signage, especially when you want a sturdy, classic look with clear letterforms and strong presence.
The overall tone is solid and no-nonsense, projecting confidence and durability. Its blocky slabs and dense color evoke classic editorial and signage traditions, with a slightly retro, collegiate toughness that feels dependable rather than delicate.
The design appears intended to deliver maximum impact through heavy slabs, compact counters, and a steady typographic color. It prioritizes bold legibility and a traditional, workmanlike aesthetic that holds up in assertive display settings.
The texture in paragraph settings is dark and even, with pronounced serifs helping maintain character separation at display sizes. Diagonals (V, W, X, Y) remain hefty and slightly compact, contributing to a punchy, poster-friendly rhythm.