Sans Normal Wurim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, playful, handmade, humanize sans, add warmth, casual clarity, crafted texture, rounded, soft, blunt, informal, slightly rough.
A rounded sans with soft, blunt terminals and gently irregular outlines that suggest a hand-cut or hand-inked origin. Strokes stay largely even, with subtle wobble and slight edge texture that adds warmth without collapsing legibility. Curves are full and circular, counters are open, and joins remain simple; proportions feel comfortable and moderately wide, with a steady baseline and straightforward construction across capitals, lowercase, and figures.
Well-suited to branding and packaging that benefits from an approachable, handcrafted feel, as well as posters, headlines, and short paragraphs in marketing copy. It can also work for UI accents or labels when a friendly, informal tone is desired more than strict neutrality.
The overall tone is friendly and human, with a casual, unpretentious rhythm. The slight roughness reads as crafted rather than distressed, giving text an inviting, everyday voice that feels modern yet handmade.
The design appears intended to deliver a clean, rounded sans structure while introducing subtle handmade irregularities to avoid a sterile, geometric feel. It aims for broad readability with added personality, balancing simplicity with a crafted texture.
In text settings, the spacing appears generous and the shapes remain clear at display sizes; the mild irregularity becomes more noticeable as sizes increase, where it can add character and charm. Numerals match the rounded, even-stroke style and sit comfortably alongside the lowercase.