Sans Normal Biriz 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s media, signage, friendly, playful, casual, approachable, lively, display impact, friendly tone, informal branding, playful readability, rounded, compact, bouncy, soft corners, quirky.
A compact sans with heavy, even strokes and rounded, slightly softened terminals. The letterforms show a subtle hand-drawn wobble and gently irregular rhythm, with curves that feel inflated and friendly rather than geometric-perfect. Counters are relatively tight in places, and the overall spacing reads snug, giving lines of text a dense, energetic texture. Numerals and caps match the same chunky, rounded construction for a cohesive set.
Best suited for display-driven work where bold presence and friendliness matter: posters, packaging, short headlines, signage, and playful brand touchpoints. It can work for short UI labels or callouts when you want a warm tone, but longer paragraphs may feel dense due to the tight counters and energetic rhythm.
The tone is warm and informal, with a cheerful, slightly quirky personality. Its bouncy shapes and soft edges give it a human, poster-like charm that feels more fun than corporate.
The design appears intended to provide a strong, compact display voice with a personable, slightly hand-made feel. It prioritizes impact and approachability, aiming for a friendly sans that stands out without relying on sharp contrast or decorative details.
In the sample text, the weight and compact proportions create strong word shapes and high impact, especially in headlines. The lively irregularity adds character, but also makes the texture feel busier at smaller sizes compared with more neutral grotesques.