Slab Contrasted Ihfi 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, sports, confident, vintage, editorial, sporty, energetic, attention, movement, retro appeal, display impact, brand voice, bracketed, swashy, ink-trap, ball terminals, bouncy.
A heavy, right-leaning serif design with prominent slab-like feet and noticeable bracketing that keeps the joins soft rather than mechanical. Strokes show clear thick–thin modulation, with sturdy verticals and tapered curves that create a lively, slightly calligraphic rhythm. Many lowercase forms carry expressive terminals—occasional teardrop/ball endings and small entry/exit flicks—while counters stay fairly open for a bold style. Overall proportions feel generously set with broad letterforms and a strong baseline presence, giving the face a punchy, poster-ready silhouette.
Best suited for headlines, posters, packaging, and brand marks where a bold italic voice is helpful. It also works for short editorial standfirsts or pull quotes, but its strong personality and dense weight make it less ideal for long-form reading at smaller sizes.
The tone reads assertive and energetic with a distinctly retro flavor, like mid-century editorial display or athletic branding. Its italic slant and animated terminals add a sense of motion, making text feel upbeat and attention-seeking rather than quiet or bookish.
The design appears intended to combine the authority of slab serifs with the momentum of an italic and the charm of expressive terminals, producing a high-impact display face that feels both classic and contemporary in its swagger.
In continuous text the design shows a springy texture: rounded forms and curved joins soften the weight, while the slab-like serifs keep it grounded. Numerals and capitals maintain the same bold, forward-leaning stance, supporting impactful headlines and short bursts of copy.