Serif Normal Yalom 12 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, reports, academia, classic, bookish, formal, refined, academic, readability, text setting, tradition, editorial tone, neutrality, bracketed, crisp, balanced, traditional, literary.
A conventional serif with bracketed, tapered serifs and a steady, even rhythm. Strokes show clear modulation without feeling sharp or high-strung, and the curves are smooth and well controlled, especially in round letters like O and Q. Capitals are stately and proportioned for text setting, while the lowercase maintains open counters and straightforward, readable construction; the two-storey a and g reinforce a traditional text texture. Numerals are proportional and align comfortably with the surrounding text, supporting continuous reading rather than display impact.
Well suited to long-form reading in books, journals, and magazine articles where an even text color and familiar serif shapes aid comfort and comprehension. It also fits reports, essays, and other document typography that benefits from a traditional, authoritative voice.
The overall tone is classic and bookish, with a composed, editorial feel. It reads as formal but not ornate—more associated with publishing, academia, and established institutions than with expressive or experimental branding.
The design appears intended as a reliable, general-purpose text serif that prioritizes readability and a familiar literary tone. Its controlled contrast and conventional letterforms suggest it was drawn to perform consistently across paragraphs and mixed-case setting rather than to function as a statement display face.
Details like the modest bracketing at joins, the restrained terminals, and the tidy punctuation contribute to a calm page color. The design favors clarity and consistency over distinctive quirks, making it dependable in paragraph settings.