Sans Normal Omgiy 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' and 'Flink Neue' by Identity Letters, 'Core Sans D' by S-Core, and 'Infoma' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, friendly, confident, straightforward, contemporary, approachable, clarity, modern branding, friendly display, robust readability, rounded, clean, geometric, compact, high legibility.
A heavy, clean sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and even, with softly finished terminals that keep forms friendly rather than sharp. Proportions feel compact and sturdy, with generous counters in letters like O, P, and R and a single-storey a and g that reinforce a contemporary, simplified voice. The numerals match the same robust rhythm, reading clearly at display sizes with solid, stable silhouettes.
Best suited for headlines, logos, packaging, and promotional graphics where a bold, friendly sans can carry the message at a glance. It can also work for short UI labels or signage thanks to its clear shapes and steady rhythm, though its strong weight will dominate in longer passages.
The overall tone is modern and approachable, projecting confidence without feeling aggressive. Its rounded geometry and simplified lowercase give it a friendly, everyday character that suits contemporary branding and interface communication.
The design appears intended to deliver a contemporary, highly legible sans with a softened geometric feel—combining strong visual presence with approachable, rounded forms for versatile display and brand use.
Spacing and rhythm appear even and disciplined, helping the font hold together in dense lines of text. The weight and softened corners make it especially strong for headlines and short bursts of copy where clarity and presence matter.