Sans Superellipse Ruriv 3 is a bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Ocean Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, condensed, assertive, industrial, modern, editorial, space saving, high impact, modern utility, geometric coherence, tall, compact, crisp, monolinear, rounded corners.
A tall, tightly condensed sans with compact proportions and a strong vertical rhythm. Strokes are mostly uniform with subtle contrast, and terminals tend to finish squarely with softly rounded corners that keep the texture from feeling harsh. Counters are narrow and controlled, with oval/superellipse-like rounds in C, O, and 0 and a distinctive, high-waisted feel across capitals. Lowercase forms are similarly narrow, with clear, small apertures and sturdy stems; the overall spacing feels economical and column-friendly.
Best suited to headlines, subheads, posters, and brand wordmarks where a narrow footprint and strong presence are useful. It can also work for signage and packaging that need high impact in limited horizontal space, especially at medium to large sizes.
The tone is direct and no-nonsense, with an editorial and industrial flavor. Its condensed stance and firm stroke endings give it an authoritative voice suited to attention-grabbing typography while still reading as contemporary and clean.
The design appears intended to deliver a modern condensed voice with disciplined geometry and a consistent, space-saving rhythm. Rounded-corner detailing and controlled counters suggest a goal of balancing toughness with a refined, contemporary finish.
The numerals follow the same compact logic, keeping widths tight and shapes simplified for uniform texture. The font’s round characters maintain a consistent rounded-rectangle geometry, which helps signage-like clarity at larger sizes while preserving a dense typographic color in text lines.