Sans Normal Idmob 2 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Tekton' by Adobe (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, children’s content, casual, friendly, handwritten, informal, lively, approachability, handwritten feel, casual readability, youthful tone, rounded, soft terminals, slanted, monoline, compact.
A compact, right-slanted sans with a hand-drawn feel and smooth, rounded stroke endings. Strokes are largely monoline with gentle modulation and soft joins, giving curves a slightly brush-pen character without sharp corners. Letterforms are simplified and clean, with open counters and a steady rhythm across uppercase and lowercase; capitals stay narrow and upright-leaning, while lowercase forms show more cursive-like motion. Numerals follow the same rounded, slightly bouncy construction, maintaining consistent thickness and spacing.
Well-suited to short-to-medium copy where a friendly, informal tone is desired, such as packaging, café or boutique branding, posters, and social graphics. It can also work for headlines, pull quotes, and educational or kids-focused materials where legibility and warmth are both important.
The overall tone is approachable and upbeat, reading like neat marker lettering. Its slant and rounded terminals add warmth and motion, creating a conversational, personable voice rather than a formal or technical one.
Likely designed to offer an easygoing, handwritten alternative to conventional sans italics—maintaining clear, simplified shapes while adding personality through slant, rounded terminals, and a lightly brush-like stroke feel.
The italic angle is consistent across the set, and the design avoids decorative extras, relying instead on soft geometry and subtle stroke tapering for character. The compact proportions help keep words tight and energetic in longer lines of text.