Sans Normal Gurum 7 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, quotes, children's, playful, hand-drawn, casual, friendly, airy, approachability, informality, space-saving, display charm, monoline, rounded, tall, condensed, loose.
A tall, condensed sans with a monoline stroke and gently rounded terminals. Curves are soft and slightly irregular, giving the outlines a hand-rendered feel while maintaining clear, simple construction. Counters are narrow and vertical, with compact bowls (notably in B, P, R, and a) and a consistently slim footprint across the alphabet. The lowercase shows a single-storey a and g, a straightforward t with a short crossbar, and a narrow, upright rhythm that keeps word shapes clean at larger sizes.
This font is well suited to short display settings such as headlines, posters, packaging callouts, and pull quotes where a casual, personable voice is desired. Its condensed proportions can help fit longer titles into tight spaces, and it works especially well in larger sizes where the hand-drawn nuance becomes part of the appeal.
The overall tone is friendly and informal, with a lightly quirky, handwritten character that feels approachable rather than technical. Its narrow, tall stance adds a breezy, whimsical personality suitable for upbeat, contemporary messaging.
The design appears intended to blend a clean sans framework with a handwritten liveliness, prioritizing charm and approachability while staying simple and legible. Its narrow build and rounded geometry suggest a focus on space-efficient display typography with a friendly, contemporary feel.
Numerals follow the same narrow, rounded logic and read evenly in a line, while punctuation and spacing in the sample text suggest an intentionally open, relaxed texture. The design’s subtle irregularities add charm without pushing into novelty extremes.