Sans Normal Lirub 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Lyu Lin' by Stefan Stoychev, 'NeoGram' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, emphasis, modernity, approachability, speed, oblique, rounded, chunky, clean, compact.
A heavy, oblique sans with sturdy, low-contrast strokes and smooth, rounded joins. The letterforms lean consistently forward and keep a compact, punchy rhythm, with broad counters and simplified construction that favors clarity at a glance. Curves are generously rounded (notably in C, G, O, S, and the numerals), while diagonals (A, V, W, X, Y) feel strong and stable. The lowercase shows a single-storey a and g, a short-shouldered r, and a compact t, reinforcing an informal, streamlined texture.
Best suited for short, high-impact typography such as headlines, posters, product packaging, and brand marks where strong presence and motion are desirable. It can also work for punchy subheads or callouts in marketing layouts, especially where an italicized, energetic voice is needed.
The overall tone is energetic and confident, with a sporty, forward-moving feel from the pronounced slant and dense weight. Its rounded geometry keeps the voice approachable rather than aggressive, making it read as bold, contemporary, and upbeat.
The design appears intended to deliver maximum impact with minimal fuss: a robust, rounded sans that reads quickly, carries a modern commercial tone, and uses a consistent oblique angle to convey speed and emphasis.
The numerals are large and sturdy, with rounded bowls and clear silhouettes that suit impact-heavy settings. The design’s simplified terminals and consistent stroke thickness create a uniform color in text, while the oblique angle adds emphasis even without additional styling.