Sans Superellipse Kydum 2 is a bold, very wide, high contrast, upright, short x-height font.
Keywords: headlines, posters, logos, branding, packaging, techy, retro, industrial, futuristic, utilitarian, display impact, tech aesthetic, geometric consistency, retro feel, rounded, squared, chunky, geometric, modular.
This typeface is built from rounded-rectangle geometry, with broad, squared counters and softened corners throughout. Strokes feel substantial and even, with clear horizontal/vertical emphasis and compact internal space that gives letters a solid, blocky footprint. Curves are simplified into superelliptical arcs, and joins are clean and mechanical, producing a consistent, modular rhythm across the alphabet. The overall silhouette reads wide and stable, with distinctive squared bowls and open, shallow apertures in letters like C, S, and G.
Best suited to short-to-medium display settings where its wide, blocky shapes can read confidently—such as headlines, posters, logotypes, product branding, packaging, and on-screen titles. It can also work for signage or labels where a sturdy, technical voice is desired, especially at larger sizes.
The tone is decidedly technical and retro-futuristic, echoing late-20th-century sci‑fi interfaces, arcade/console graphics, and industrial labeling. Its rounded-square construction keeps it friendly enough to avoid harshness, while still projecting a purposeful, engineered attitude.
The design appears intended to deliver a distinctive superelliptical, rounded-square sans voice that balances friendliness with a machine-made feel. It prioritizes strong silhouettes and a consistent geometric system for impactful display typography with a tech-forward, retro edge.
Round forms (O, Q, 0, 8, 9) lean toward rounded-corner rectangles rather than true circles, reinforcing the geometric system. The numerals and capitals share a consistent, display-oriented presence, and the lowercase maintains the same squared, softened construction for a cohesive set.