Sans Normal Igboj 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Branden Rounded' by Craft Supply Co, 'Corporative Sans Rounded' by Latinotype, 'Camphor' by Monotype, and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children's media, friendly, playful, approachable, soft, casual, approachability, softness, legibility, modern casual, rounded terminals, blunt ends, open apertures, bubbly, informal.
A rounded sans with heavy, softly contoured strokes and consistently blunt, rounded terminals. Curves dominate the construction, giving letters a pillowy silhouette, while counters stay fairly open for readability. Proportions feel slightly compact with gentle modulation between straight strokes and rounded joins, and the overall rhythm is smooth and even rather than sharp or geometric. Numerals follow the same soft, rounded logic, with simple, clear forms and generous curves.
Works well for brand marks, packaging, and promotional layouts where a friendly voice is desired, especially at display sizes. It also suits short paragraphs in informal contexts such as apps, social graphics, and educational or children-focused materials where approachability and softness are priorities.
The font communicates a warm, cheerful tone that feels welcoming and uncomplicated. Its softened shapes and rounded endings create an easygoing, kid-friendly personality without becoming overly decorative. Overall, it reads as modern-casual and personable, suited to designs that want to feel friendly and non-intimidating.
The design appears intended to deliver a contemporary rounded sans look that emphasizes warmth and legibility through soft terminals, open counters, and smooth, consistent curves. It prioritizes an inviting texture and clear shapes for everyday, personality-forward typography.
Stroke endings remain consistently rounded across caps, lowercase, and figures, which reduces visual noise and helps create a cohesive texture in text. Several letters show simplified, single-storey-style construction where applicable, reinforcing the informal feel and keeping word shapes soft and continuous.