Serif Normal Gubon 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: books, editorial, magazines, longform, quotations, classic, bookish, literary, traditional, warm, text emphasis, literary tone, classic readability, editorial voice, bracketed, calligraphic, oldstyle, soft terminals, oblique axis.
An italic serif with moderate stroke modulation and a gently calligraphic construction. Serifs are bracketed and rounded, with softly tapered entry/exit strokes that keep the texture smooth rather than sharp. The italic angle is consistent across caps, lowercase, and figures, and the letterforms show an oblique stress that reinforces an oldstyle rhythm. Curves are full and slightly elastic, with modest overshoots and compact joins that create a cohesive, readable paragraph color.
Well-suited to continuous reading in books, essays, and magazine layouts where an italic voice is needed for emphasis, quotes, or secondary hierarchy. It can also serve in elegant invitations, programs, and traditional branding where a classic serif italic signals credibility and refinement.
The overall tone feels traditional and literary, like classic book typography with an inviting, human touch. Its softness and steady rhythm read as confident and established rather than flashy, giving text a calm, editorial voice.
The design appears intended as a conventional text serif italic: to deliver comfortable readability and a familiar typographic tone while adding gentle movement and emphasis through a controlled, calligraphic slant.
Capitals are relatively upright in structure but clearly slanted, with restrained swashiness and no exaggerated flourishes. Lowercase proportions maintain a familiar text cadence, and the figures follow the same italic logic, blending naturally into running text rather than standing apart.