Sans Normal Siluj 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, mobile apps, brand systems, packaging, editorial text, friendly, casual, clean, approachable, modern, approachability, clarity, versatility, modernity, rounded, soft, airy, open, humanist.
A rounded sans with softened terminals and gently corrected curves that keep counters open and readable. Strokes are even and smooth, with a slightly drawn, humanist feel rather than rigid geometry. Proportions are balanced and moderately spaced, giving text an airy rhythm, while round forms (C, O, Q, e) appear clean and continuous. The lowercase shows simple, clear constructions with single-storey forms where applicable, and the numerals follow the same soft, consistent stroke logic for a cohesive set.
Works well for product UI, app labels, and navigation where a friendly sans tone is desired without sacrificing clarity. It also suits brand identities, packaging, and marketing copy that benefit from softened, approachable letterforms. In editorial settings it can perform for short-to-medium text and headings where a clean, contemporary texture is preferred.
The overall tone is friendly and informal while staying neat enough for everyday interface and editorial use. Its rounded shaping and calm rhythm make it feel welcoming and unobtrusive, lending a contemporary, approachable voice to headlines and short passages.
Likely designed to provide a modern rounded sans that feels personable and easygoing, with clear shapes and open counters aimed at practical readability. The consistent soft terminals and even stroke behavior suggest an emphasis on neutrality, warmth, and versatile day-to-day typography.
The design relies on consistent rounding across corners and joins, which reduces visual sharpness and supports smooth reading in continuous text. Capitals are straightforward and legible, and the set maintains a cohesive look across letters and figures without decorative quirks dominating the texture.