Serif Normal Vekam 10 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazine heads, fashion branding, book covers, posters, elegant, refined, fashion, contemporary classic, luxury tone, editorial clarity, classic-modern blend, display refinement, hairline serifs, rational curves, sharp terminals, crisp, high-waisted caps.
This serif shows pronounced thick–thin modulation with hairline serifs and crisp, tapered terminals. Capitals feel tall and composed, with ample interior counters and a measured, bookish rhythm; curves are smooth and controlled rather than calligraphically loose. The lowercase is compact and tidy, pairing slender stems with rounded bowls and small, neat serifs; joins and shoulders stay clean, producing a polished line of text. Numerals match the refined contrast and slender proportions, reading clearly while maintaining the same sharp, high-end finish.
It performs especially well for headlines, deck typography, pull quotes, and other editorial display roles where sharp contrast and fine serifs can shine. It can also suit premium brand identities and packaging where a crisp, cultivated voice is desired, and it can work for short text passages when set generously.
The overall tone is poised and upscale, balancing classical serif etiquette with a modern, streamlined refinement. It projects sophistication and authority without looking ornate, making it feel at home in contemporary editorial and cultural contexts.
The design appears intended to deliver a contemporary, high-fashion interpretation of a classic text serif: elegant contrast, disciplined proportions, and distinctive but restrained personality for modern publishing and branding.
Distinctive details include a swash-like tail on the capital Q and generally pointed, delicate finishing strokes that heighten the sense of precision. Spacing in the sample text reads open and orderly, supporting a smooth, even typographic color at display sizes.