Cursive Ekrus 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, invitations, social media, headlines, casual, friendly, lively, personal, playful, handwritten feel, friendly tone, expressive display, quick lettering, brushy, looping, slanted, monoline-ish, organic.
A slanted, brush-pen script with smooth, continuous strokes and rounded terminals. Letterforms are narrow and compact, with a quick rhythm and lively joins that frequently connect within words. Strokes show subtle modulation—heavier on curves and downstrokes, lighter on turns—while keeping an overall even, handwritten consistency. Ascenders are tall and looped, descenders are curvy and expressive, and counters stay relatively small due to the condensed proportions.
This style suits short-to-medium display text where a warm, handmade voice is desired—logos and brand marks, product packaging, invitations and greeting materials, social graphics, and headline callouts. It performs best when given room to breathe, especially in mixed-case words and short phrases.
The overall tone feels personable and upbeat, like quick, confident handwriting with a polished brush-script finish. It reads informal and approachable, with enough flourish to feel celebratory without becoming overly ornate.
The design appears intended to mimic fast brush lettering that stays legible and cohesive in connected script, balancing expressive loops with compact spacing for a neat, contemporary handwritten look.
Capitals are more calligraphic and gestural than the lowercase, helping establish a strong entry stroke at the start of words. Numerals follow the same handwritten logic, with simple, slightly bouncy forms that match the script’s forward momentum.