Serif Normal Obbub 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry and 'Askan' by Hoftype (names referenced only for comparison).
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, refined, trustworthy, text reading, classic voice, editorial utility, formal tone, bracketed, transitional, crisp, balanced, bookish.
This typeface is a conventional serif with bracketed serifs and a calm, even rhythm. Strokes show noticeable but moderate modulation, with crisp terminals and smoothly joined serifs that keep the texture coherent in text. Proportions are balanced: capitals feel sturdy and slightly wide, while lowercase forms are open and readable with clear counters and a steady baseline. The numerals are lining and serifed, matching the letterforms with similar contrast and sturdy verticals.
Well suited for long-form reading such as book interiors, essays, and editorial layouts where a familiar serif texture supports comfortable scanning. It can also serve in formal collateral—reports, invitations, and institutional branding—where a traditional, authoritative voice is desired.
Overall it conveys a classic, bookish tone—measured and traditional rather than trendy. The combination of moderate contrast and crisp serifs gives it a refined, editorial feel suited to serious or institutional communication.
The design appears intended as a dependable, general-purpose text serif: traditional in structure, moderate in contrast, and tuned for a stable, even typographic color. Its details prioritize clarity and composure over display ornamentation.
The italic is not shown; the sample demonstrates a consistent color at larger text sizes, with clean joins and restrained detailing. Round letters (like O/C) appear smoothly drawn, while diagonals (like V/W/X) retain a sharp, disciplined finish without becoming overly geometric.