Sans Normal Jekon 2 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Gltp Starion' by Glowtype; 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Ansage' by Sudtipos; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logotypes, advertising, sporty, energetic, assertive, modern, headline, impact, speed, modernity, branding, emphasis, oblique, extended, heavy, rounded, geometric.
A heavy, extended oblique sans with rounded, geometric construction and smooth, low-modulation strokes. The letterforms lean consistently forward and feel tightly engineered, with broad bowls, open apertures, and a high x-height that keeps lowercase shapes large and legible. Terminals are clean and mostly straight-cut, while curves stay soft and circular, producing a dense, uniform color in text. Numerals follow the same wide, forward-leaning rhythm and hold up well at display sizes.
This font is well suited to short, high-impact settings such as sports identities, promotional headlines, posters, and bold logotypes where its forward-leaning, extended shapes can signal speed and intensity. It can work for brief subheads or callouts, but its heavy, wide footprint is most effective when given room and set at larger sizes.
The overall tone is fast and forceful, conveying motion and confidence through its strong slant and wide stance. It reads as contemporary and performance-oriented, with a slightly industrial, no-nonsense attitude suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a sense of motion: a wide, geometric sans pushed into a strong oblique to suggest speed while maintaining clean, modern readability. Its consistent stroke weight and rounded geometry prioritize visual solidity and a cohesive, brandable silhouette.
The wide proportions and strong diagonal stress create a prominent horizontal flow, making word shapes feel expansive and punchy. The generous counters in letters like O, P, and e help prevent the weight from collapsing, while the slanted forms produce a dynamic texture in longer lines.