Print Urmag 2 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: kids branding, packaging, posters, social graphics, quotes, playful, casual, friendly, hand-drawn, quirky, human warmth, casual tone, handmade feel, friendly legibility, rounded, soft, bouncy, textured, uneven.
A casual hand-drawn print with softly rounded strokes and subtly uneven contours that mimic marker or brush lettering. The letterforms are compact and slightly condensed, with variable character widths and a gently wavy baseline that creates a lively rhythm in text. Terminals tend to be blunt and rounded, counters are open and simple, and stroke contrast stays modest while edges retain a natural, inked wobble. Capitals are tall and straightforward; lowercase is clean and readable with single-storey forms and uncomplicated joins where applicable.
This font works well for playful branding, children’s materials, casual packaging, posters, and social media graphics where an approachable handwritten feel is desired. It can also serve for short passages, captions, and pull quotes when you want a human, informal tone while keeping legibility relatively high.
The overall tone is warm, approachable, and lightly quirky, like neat handwriting intended to feel human rather than engineered. Its irregularities add charm and informality without becoming messy, giving it a personable voice suited to relaxed communication.
The design appears intended to capture the immediacy of hand lettering in a tidy, repeatable form—balancing natural stroke wobble and varied widths with consistent proportions so it stays readable in everyday display and light text use.
In the sample text, spacing feels slightly loose and organic, which helps maintain clarity at text sizes despite the hand-drawn texture. Numerals follow the same friendly, rounded construction and sit comfortably alongside the letters, supporting informal informational use.