Sans Normal Kubuh 21 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Artegra Sans' by Artegra, 'Branden' and 'Branden Rounded' by Craft Supply Co, 'FS Elliot Paneuropean' by Fontsmith, 'Equip' by Hoftype, 'Daikon' by Pepper Type, 'Manifestor' by Stawix, and 'Glot' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, energetic, sporty, clean, impact, motion, clarity, modernity, oblique, geometric, monoline, rounded, compact counters.
A heavy, oblique sans with monoline construction and smoothly rounded joins. Letterforms lean consistently forward, with broad proportions and generous overall width that creates a strong horizontal rhythm. Curves are built from clean circular/elliptical geometry, while diagonals (A, K, V, W, X, Y) are crisp and stable. Counters are relatively compact for the weight, and terminals are mostly plain and blunt, keeping the texture solid and even. Numerals follow the same geometric logic, with rounded bowls and sturdy, simplified strokes that read clearly at display sizes.
This font is well suited to headlines, posters, and large-scale typography where its weight and slant can deliver impact. It also fits branding and packaging that benefit from a modern, energetic tone, and can work for signage or UI highlights when used sparingly for emphasis.
The overall tone is assertive and contemporary, with a forward-leaning motion that suggests speed and momentum. Its dense, graphic texture feels confident and functional, leaning toward a sporty, headline-driven voice rather than a delicate or formal one.
The design appears intended to provide a bold, contemporary sans voice with built-in motion from an oblique stance, prioritizing strong presence and clean geometric clarity in display and short-text settings.
The oblique slant is strong enough to be a defining feature, giving lines of text a clear directional flow. In the sample text, the spacing and consistent stroke weight produce a compact, high-impact color, making the design feel optimized for emphasis and quick recognition.