Sans Superellipse Ruriv 6 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, mastheads, condensed, editorial, retro, assertive, clean, space-saving, headline impact, editorial voice, modern retro, tall, crisp, sculpted, closed apertures, high-waisted.
A tall, tightly set display sans with compressed proportions and a strong vertical rhythm. Strokes are firm with subtly tapered joins and ends, giving the letters a carved, slightly calligraphic firmness without overt ornament. Curves read as rounded-rectangle/superellipse forms, producing compact bowls and counters; apertures tend to be fairly closed, which reinforces the dense, poster-like color on the page. Uppercase characters are narrow and imposing, while the lowercase keeps a similarly condensed structure with short extenders and compact internal space. Numerals follow the same narrow, upright construction for consistent texture in mixed typography.
Best suited to headlines, mastheads, posters, and compact branding where a narrow footprint is useful and strong presence is desired. It can also work for packaging and labels that need bold, space-efficient typography, especially in short bursts of text rather than long reading.
The overall tone feels confident and slightly vintage, like a modernized nod to mid‑century headlines and storefront lettering. Its tight proportions and dark presence create an authoritative, attention-grabbing voice that still stays clean and controlled rather than decorative.
The design appears intended to deliver maximum impact in limited horizontal space, pairing compressed geometry with subtly shaped terminals to keep the forms lively. It aims for a clean, modern display sans that retains a hint of retro editorial character through its tapered detailing and compact superellipse-like bowls.
The type’s texture is notably even in the sample text, with minimal horizontal sprawl and a strong columnar feel in words. Compact counters in letters like a/e/s and the condensed caps help it hold together as a dense block, which can read punchy at larger sizes.