Slab Contrasted Vumy 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'ITC Cheltenham' by ITC, 'Brim Narrow' by Jamie Clarke Type, and 'Cheltenham Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, retro, industrial, athletic, poster-ready, impact, heritage feel, display clarity, strong texture, bracketed, blocky, ink-trap hint, compact, heavy serifs.
A heavy slab-serif design with compact proportions, strong vertical stress, and pronounced stroke contrast that gives the letters a carved, punchy silhouette. Serifs read as sturdy slabs with subtle bracketing, and many joins show small interior notches that add crispness at display sizes. Curves are broadly rounded but tightened at terminals, producing a disciplined, sturdy rhythm across capitals and lowercase. Numerals follow the same weighty structure with bold bowls and confident, squared-off finishing details.
Best suited to headlines, posters, and short blocks of copy where a bold, authoritative voice is needed. It also fits branding and packaging that benefits from a sturdy, heritage-leaning slab-serif presence, as well as signage where strong letterforms need to hold up at distance. For longer text, it will be most comfortable at generous sizes with ample leading due to its dense texture.
The overall tone feels forceful and self-assured, with a distinctly retro, workmanlike flavor. Its dense color and sharp serifed edges evoke poster typography and heritage signage while remaining clean and controlled rather than distressed. The contrast and notched details add a slightly dramatic, attention-grabbing edge.
The design appears intended to deliver maximum impact with a classic slab-serif structure, balancing traditional letter construction with dramatic weight and contrast. Its crisp slabs and compact counters suggest a focus on display use where bold rhythm and strong silhouettes are paramount.
Spacing appears intentionally tight and the counters are relatively compact, creating a strong typographic “black” on the page. The lowercase maintains a solid, readable structure with traditional forms, while the capitals feel especially monumental and headline-driven. The design’s consistent slab treatment across straight and curved letters helps keep long lines visually stable despite the high-impact weight.