Sans Normal Asmur 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, modernity, system-like, rounded, geometric, monoline, open apertures, crisp terminals.
This is a clean, monoline sans with strongly geometric construction and smooth, round counters. Curves are close to circular, and straight strokes feel crisp and even, creating a steady rhythm across text. Uppercase forms are simple and spacious, while the lowercase keeps a straightforward, contemporary skeleton with single-storey “a” and “g” and generally open apertures that help letters stay distinct at smaller sizes. Numerals follow the same plainspoken geometry, with clear, uncomplicated shapes that align well with the overall set.
It suits interface typography and product UI where even rhythm and clear letterforms support legibility. The geometric clarity also works well for branding, short editorial headlines, and straightforward signage or presentation materials where a modern, unobtrusive voice is needed.
The tone is modern and neutral with a mild friendliness from the rounded bowls and open shapes. It reads as practical and composed rather than expressive, fitting contexts where clarity and restraint are preferred.
The design appears intended as a versatile, general-purpose sans that leans on geometric simplicity and consistent proportions to stay readable and visually calm across a wide range of sizes and applications.
Round letters like O/C/G read very smooth and balanced, and the set maintains consistent stroke behavior across curves and straights. Terminals are mostly clean and undecorated, reinforcing a contemporary, no-nonsense feel in both headlines and paragraph settings.