Sans Normal Lyrow 2 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'FF Clan' by FontFont, 'Muller' and 'Muller Next' by Fontfabric, 'Calton' by LetterMaker, 'Breno Narrow' by Monotype, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, friendly, retro, punchy, impact, motion, approachability, headline emphasis, branding, rounded, soft corners, compact joins, sturdy, bouncy.
A heavy, right-slanted sans with broadly rounded shapes and compact internal counters. Strokes are thick and confident with smooth curves and minimal detailing, producing dense, dark word shapes. Terminals and joins feel softened rather than sharp, and the overall rhythm is slightly bouncy due to the italic slant and rounded geometry. Numerals and capitals read as blocky and robust, while lowercase forms keep open, simple silhouettes for quick recognition at display sizes.
Best suited to display applications such as headlines, posters, sports or event branding, packaging callouts, and logo wordmarks where bold, slanted letterforms can carry personality. It can work for short UI or social captions when set large, but is less ideal for dense body copy because the heavy strokes and compact counters can close up at smaller sizes.
The tone is upbeat and assertive, combining a friendly rounded feel with the forward motion of an italic. It suggests speed and impact without becoming aggressive, giving it a playful, sporty voice suited to attention-grabbing headlines.
The design appears intended to deliver maximum impact and readability at display sizes while keeping a welcoming, rounded sans personality. The italic slant adds motion and emphasis, positioning it for energetic branding and promotional typography.
The strong weight and tight counters make it most effective with generous tracking and ample line spacing, especially in long lines of text. Round letters (like O/C) stay smooth and full, while straighter letters (like E/F/T) maintain a clean, simplified structure that reinforces the bold, poster-like character.