Serif Normal Jogim 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, book design, magazines, headlines, branding, elegant, formal, literary, classic, refined text, editorial voice, classic authority, display clarity, bracketed, crisp, refined, calligraphic, sculpted.
This typeface is a high-contrast serif with sharply tapered hairlines and sturdier vertical stems, creating a crisp, polished rhythm. Serifs are fine and bracketed, with a slightly calligraphic flare on terminals and joints that gives the forms a sculpted feel rather than a purely mechanical one. Proportions run on the compact side, with relatively narrow letterforms and tight inner counters; the lowercase shows traditional, two-storey structures (notably in a and g) and a restrained, text-oriented construction. Curves and diagonals are clean and controlled, and the overall texture reads smooth and bright at display sizes with pronounced thick–thin modulation.
Well-suited to editorial typography such as magazine headlines, book titles, pull quotes, and refined branding where a traditional serif voice is desired. It can also serve as a text face in more generous sizes and leading, especially in print-oriented layouts where its contrast and detailing can be appreciated.
The tone is classic and cultivated, conveying formality and editorial sophistication. Its contrast and sharp detailing add a sense of luxury and tradition, making the voice feel confident, literary, and a bit dramatic without becoming ornamental.
The design appears intended to deliver a conventional serif reading experience with elevated contrast and a fashion/editorial edge. It balances classical proportions and familiar forms with sharper, more dramatic modulation to create a refined, attention-holding texture.
In the sample text, the strong modulation and fine serifs produce a lively line texture with clear word shapes, while small details—like the hooked/ball-like terminals on some lowercase forms and the crisp apexes on capitals—add personality. Numerals appear lining with similarly high-contrast construction, pairing well with uppercase settings.