Serif Normal Uller 2 is a very light, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, luxury branding, invitations, elegant, fashion, refined, airy, luxury display, editorial voice, modern classic, high contrast, delicate, hairline, didone-like, stylish, crisp.
A delicate, high-contrast serif with hairline horizontals and pronounced vertical stress. Serifs are sharp and tapered, with a clean, modern finish rather than bracketed joins, creating crisp terminals and a polished rhythm. Capitals are stately and relatively narrow in their internal apertures, while the lowercase maintains a smooth, editorial texture with restrained curves and precise joins. Numerals follow the same refined, fashion-forward logic, combining thin links with stronger verticals for a poised, display-ready sparkle.
Best suited to headlines, subheads, pull quotes, and large-size typography where its contrast and hairline detail can be appreciated. It also fits luxury branding applications such as beauty, jewelry, and boutique packaging, as well as formal invitations and cover treatments that call for a refined, high-fashion voice.
The overall tone feels luxurious and composed, evoking fashion mastheads and high-end print. Its extreme contrast and thin detailing communicate sophistication and delicacy, with an airy brightness that reads as premium and carefully curated.
The design appears intended to deliver a contemporary, couture-leaning serif voice: classic letterform structure paired with razor-thin strokes and crisp serifs for maximum elegance and visual drama in display settings.
In continuous text the strokes create a shimmering effect, with fine connections and terminals that can appear fragile at smaller sizes or on lower-resolution outputs. The design’s sharp serifs and tight hairlines emphasize clean spacing and benefit from generous point sizes and comfortable line spacing.