Sans Normal Soguk 3 is a light, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, subheads, branding, packaging, posters, clean, modern, refined, calm, editorial, clarity, neutrality, modernity, refinement, monolinear, open counters, airy, compact, precise.
A slender sans with clean, mostly monolinear strokes and gently rounded joins that keep forms smooth rather than geometric-sharp. Proportions are compact and a bit condensed, with tight apertures and open counters that stay readable despite the light weight. Curves are drawn with a steady hand (notably in O/C/G/Q and the numerals), while verticals remain straight and controlled; diagonals are crisp without feeling mechanical. The lowercase shows a relatively small x-height with simple, single-storey forms (a and g) and modest, unobtrusive terminals, giving text a quiet, even rhythm.
Best suited to display contexts where a light, refined voice is desired—headlines, subheads, brand wordmarks, packaging, and poster titling. It can also work for short editorial blocks or captions when set with sufficient size and leading to preserve its airy texture.
The overall tone is contemporary and understated, projecting clarity and restraint rather than personality-driven stylization. Its light presence feels airy and polished, lending an editorial, gallery-like calm to headlines and short passages.
The design appears intended as a modern, versatile sans that balances compact proportions with soft curvature for a polished, contemporary look. It emphasizes an even rhythm and unobtrusive detailing to stay adaptable across branding and editorial display use.
Spacing appears generous enough to prevent the narrow proportions from feeling cramped, and the punctuation and numerals match the same restrained stroke logic. The shapes avoid overt quirks, favoring consistency and a smooth text color across mixed-case settings.