Sans Normal Bidez 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nusara' by Locomotype, 'MVB Embarcadero' by MVB, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, clean, friendly, confident, modern, practical, versatility, clarity, modernity, neutrality, geometric, rounded, open counters, high legibility, compact spacing.
A sturdy, geometric sans with rounded bowls and clean, even stroke endings. The shapes favor simple circular/elliptical construction, producing smooth curves in C/G/O and a straightforward, rational rhythm across the alphabet. Terminals are mostly flat and crisp, with minimal modulation and generous, open counters that keep forms clear at size. Lowercase proportions feel balanced and workmanlike, with single-storey a and g and a clear, uncluttered overall texture in text.
It’s well suited to interface copy, product and packaging labeling, and wayfinding where clarity and quick recognition matter. The solid presence also makes it effective for headlines and concise brand statements, while the clean paragraph color supports short-to-medium text blocks.
The tone is modern and approachable, with a friendly clarity that reads as dependable rather than expressive. Its geometric construction gives it a contemporary, slightly utilitarian feel while staying warm and accessible in longer passages.
The design appears intended as a versatile, no-nonsense geometric sans that prioritizes legibility and consistency across display and text settings. It aims to provide a contemporary voice with minimal stylistic noise, making it easy to deploy across many everyday design contexts.
The numerals appear sturdy and highly readable, with simple silhouettes and consistent weight. Overall spacing and letterfit present a solid, compact color in paragraphs without looking cramped, emphasizing clarity and directness.