Script Giwu 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, retro, playful, friendly, confident, warm, attention, nostalgia, warmth, handmade feel, display impact, brushy, rounded, swashy, bouncy, high-ink.
A heavy, brush-influenced italic with rounded terminals and broad, teardrop-like stroke endings. The letterforms show a lively, bouncing rhythm with subtle baseline undulation and variable internal spacing that gives the text an organic, hand-drawn pace. Curves are full and inflated, counters are moderately open, and many capitals include gentle entry/exit swashes and soft, sculpted corners that keep the dense weight from feeling rigid.
This font is best suited to short-to-medium display copy where its bold brush shapes and italic motion can carry the design—posters, storefront-style signage, packaging, titles, and expressive brand marks. It can also work for pull quotes or section headers when set with generous spacing to preserve clarity.
The overall tone feels upbeat and nostalgic, like mid-century signage or casual display lettering with a polished finish. Its bold, friendly forms read as welcoming and energetic rather than formal, suggesting a personable voice suited to attention-grabbing headlines.
The design appears intended to capture the look of confident hand-lettering translated into a consistent, high-impact display face. It balances decorative swashes with sturdy, rounded construction to remain legible while delivering a distinctive, upbeat personality.
Capital forms are decorative without becoming intricate, relying on smooth curves and occasional flourished strokes for character. Numerals are chunky and stylized to match the brushy texture, maintaining consistent color and presence in display settings.