Slab Contrasted Urde 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF More' by FontFont (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, vintage, bookish, sturdy, confident, authority, readability, heritage, impact, print feel, bracketed, robust, compact, legible, traditional.
This typeface is a sturdy serif with pronounced, squared serifs that read as slab-like, often softened by clear bracketing into the stems. Strokes are heavy overall with noticeable contrast: verticals tend to feel weightier while joins and some curves taper slightly, giving the letters a carved, inked texture rather than a purely monoline slab. Proportions are compact with a relatively large x-height, short-to-moderate ascenders and descenders, and generally tight internal counters that keep the color dense. Terminals and serifs are consistent and blunt, lending strong horizontal emphasis, while round letters (C, O, G) stay fairly upright and controlled rather than geometric.
It performs well in headlines, subheads, and short blocks of copy where a strong serif presence is desired, such as magazines, book covers, and opinion/editorial layouts. The weight and slab-like serifs also suit packaging, labels, and branding systems that want a dependable, heritage-leaning voice.
The overall tone is classic and assertive—an editorial, old-style-meets-slab feel that suggests tradition, reliability, and authority. Its dense texture and emphatic serifs evoke vintage printing and book typography, while the weight makes it feel confident and attention-holding for display settings.
The design appears intended to deliver a robust, print-forward serif with slab influence—combining strong, blocky serifs with enough stroke modulation to stay lively and readable. It aims to provide a confident typographic color that holds up in display sizes while remaining coherent for shorter reading passages.
The lowercase shows familiar, traditional constructions (two-storey a, compact e, sturdy r and t) that prioritize readability over ornament. Numerals are bold and open enough for headlines, with a consistent, grounded stance that matches the caps.