Script Itmud 12 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, wedding, invitations, headlines, elegant, romantic, vintage, graceful, friendly, hand-lettered feel, formal flourish, signature look, display emphasis, looping, flourished, swashy, calligraphic, bouncy.
A flowing script with a right-leaning cursive structure, tapered entrances, and pronounced stroke contrast that mimics a pointed-pen rhythm. Letterforms feature generous loops and occasional swashes, especially in capitals, with rounded terminals and smooth, continuous curves. The lowercase is compact with a relatively low x-height and lively ascender/descender movement, creating a bouncy baseline and varied internal spacing. Numerals echo the cursive motion with soft curves and occasional entry/exit strokes that keep them stylistically consistent with the letters.
Well suited to logos, boutique branding, product labels, invitations, and display headlines where an expressive handwritten voice is desired. It works particularly well for names, short taglines, and emphasis text, and is less ideal for long-form reading at small sizes.
The overall tone feels elegant and personable, combining formal calligraphic cues with a light, playful bounce. Flourished capitals and looping joins give it a romantic, boutique sensibility suited to expressive, celebratory messaging.
Designed to evoke a polished hand-lettered look with calligraphic contrast and ornamental capitals, balancing refinement with approachability. The forms prioritize expressive rhythm and flourish over strictly uniform geometry, aiming for a crafted, signature-like presence.
Capitals are notably decorative and can dominate at small sizes, while the lowercase maintains a steady connective flow that reads best when given a bit of breathing room. The contrast and tight proportions make it most effective in short phrases rather than dense paragraphs.