Slab Square Vemo 7 is a very light, very narrow, low contrast, upright, normal x-height font.
Keywords: editorial, magazines, book typography, headlines, branding, elegant, refined, airy, bookish, space saving, refined tone, editorial clarity, modern classic, monolinear, condensed, square serifs, open counters, tall ascenders.
A condensed serif with very thin, largely monolinear strokes and crisp, squared slab terminals. Proportions are tall and narrow with generous interior space, giving letters a clean vertical rhythm. Serifs are short and flat, with minimal bracketing, and curves are drawn with a restrained, rational smoothness. The lowercase maintains a conventional, readable structure (double-storey a and g), while capitals are similarly slender and evenly weighted, producing a consistent, disciplined texture in text.
Works well for magazine and book typography where a slim serif texture is desired, especially in headings, subheads, pull quotes, and captions. It can also support refined branding applications that benefit from a narrow footprint and a crisp, structured serif profile.
The overall tone is poised and cultured, combining a classic editorial sensibility with a modern, pared-back sharpness. Its light presence feels quiet and premium rather than decorative, lending a composed, slightly formal character.
Likely designed to deliver a condensed slab-serif voice that stays readable while remaining light, clean, and space-efficient. The squared terminals and controlled curves suggest an aim for contemporary editorial clarity with a restrained, premium finish.
In running text the tight letterforms and delicate slabs create a bright page color with clear word shapes. Numerals follow the same narrow, linear construction and feel suited to aligned settings where a subtle, unobtrusive voice is preferred.