Sans Normal Ekbid 2 is a very light, normal width, low contrast, italic, tall x-height font.
Keywords: editorial, branding, ui labels, posters, packaging, modern, airy, clean, refined, friendly, contemporary elegance, light emphasis, neutral clarity, editorial tone, geometric, rounded, slanted, monoline, open.
A monoline sans with a consistent, very slender stroke and a noticeable rightward slant. Forms lean toward geometric construction with broad curves and clean joins, producing smooth round counters in letters like C, O, and e. Proportions feel vertically oriented, with long ascenders/descenders and compact, simplified terminals that keep the texture light and even. Numerals echo the same airy, rounded construction and maintain a clear, uncluttered rhythm in continuous text.
Well-suited to fashion, lifestyle, and editorial settings where a light, modern italic voice is desired. It works effectively for branding wordmarks, headlines, pull quotes, and refined packaging, and can also serve for UI labels or navigation when set with sufficient size and contrast. In longer passages, it performs best with comfortable leading to preserve its airy texture.
The overall tone is contemporary and understated, with an elegant lightness that reads as calm and polished. Its gentle slant adds motion and a slightly editorial feel without becoming expressive or calligraphic. The rounded geometry keeps it approachable, making it feel friendly rather than austere.
The design appears intended to provide a clean, contemporary italic companion with geometric smoothness and an intentionally delicate stroke weight. It prioritizes a bright page color, fast visual rhythm, and an elegant forward motion suitable for modern communication.
Curves dominate the silhouette, and openings in letters such as c and e remain generous, supporting clarity in paragraphs. Diagonals (A, V, W, X, y) are crisp and contribute to a lively cadence, while the thin strokes give the font a delicate presence that benefits from ample size and breathing room.