Sans Normal Alrak 11 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Goldie Sans' by Blythe Green (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, contemporary branding, geometric simplicity, legibility, geometric, rounded, high contrast-free, open counters, flat terminals.
A heavy, geometric sans with generous width and a stable, even rhythm. Strokes are uniform with no contrast, favoring clean circular and elliptical construction in bowls and counters. Terminals are predominantly flat, and joins are crisp, giving the shapes a solid, engineered presence. Uppercase forms read broad and structured, while lowercase maintains clear, simple silhouettes with open apertures and rounded bowls for strong legibility.
This style performs best in display and headline settings where its width and weight can deliver strong presence—such as posters, brand wordmarks, packaging, and signage. It can also work for short UI labels or navigation in larger sizes where a bold, clean voice is desired.
The overall tone is modern and approachable, projecting confidence without feeling rigid. Its broad proportions and smooth curves create a friendly, contemporary voice that suits direct, high-impact messaging.
The design appears intended to provide a sturdy, geometric, high-impact sans that stays clean and readable while emphasizing width and presence. Its restrained detailing and consistent stroke work suggest a focus on versatility for contemporary branding and display typography.
Counters are roomy and the spacing feels intentionally generous, supporting clarity at larger sizes. Numerals follow the same geometric logic and weight, matching the letterforms for consistent, cohesive setting in mixed alphanumeric contexts.