Sans Normal Ihdit 13 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: children’s books, packaging, posters, headlines, branding, playful, friendly, casual, youthful, bubbly, approachability, playfulness, informality, display impact, rounded, soft, chunky, hand-drawn, informal.
A heavy, rounded sans with soft terminals and a gently irregular, hand-drawn rhythm. Strokes maintain an even, low-contrast weight, with broad curves and generous counters that keep forms open despite the thickness. The proportions feel expansive with wide bowls and rounded joins, and spacing is relaxed, giving lines an airy, approachable texture. The figures echo the letterforms with blobby, continuous curves and simple construction.
Well-suited for kid-focused materials, cheerful packaging, and bright poster headlines where a friendly, informal voice is desired. It also works for casual brand identities, social graphics, and short blocks of copy where its rounded texture can carry the tone without overwhelming readability.
The overall tone is warm, playful, and approachable, with a cartoon-like friendliness that reads as informal rather than corporate. Its soft geometry and slightly wobbly contouring suggest a handmade personality, making text feel conversational and lighthearted.
The font appears designed to deliver a bold, friendly sans voice with a handmade, rounded feel—prioritizing approachability, softness, and instant visual charm for display-led applications.
The design favors rounded shapes throughout, minimizing sharp corners and producing a smooth silhouette at both display and paragraph sizes. The lively, uneven stroke behavior adds character without becoming hard to read, especially in mixed-case settings.