Sans Normal Salog 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, social media, branding, friendly, playful, hand-drawn, casual, approachable, human warmth, space saving, informal clarity, personality, rounded, condensed, monoline, soft, quirky.
A condensed, monoline sans with softly rounded terminals and gently irregular contours that suggest a hand-drawn construction while staying clean and highly legible. Strokes remain even with minimal contrast, and curves are smooth and slightly elastic, producing open counters and a light, airy texture. Proportions are tall and narrow, with simple, single-storey lowercase forms and straightforward numerals that keep the overall rhythm consistent across text.
Well suited to playful branding, packaging, posters, and social graphics where a personable, handmade-leaning sans can add character without sacrificing readability. It can also work for short UI labels or narrow spaces where a compact width is useful, especially at medium-to-large sizes.
The tone is informal and friendly, with a subtle homemade character that feels warm rather than messy. Its narrow, upright stance reads efficient and neat, while the rounded edges and small inconsistencies add personality and a conversational voice.
The design appears intended to blend the clarity of a simple sans with a lightly hand-rendered feel, offering an approachable alternative to more rigid condensed faces. Its aim is efficient spacing with friendly, rounded forms that keep the mood casual and inviting.
In text, the tight horizontal footprint creates a compact paragraph color without feeling cramped, helped by open apertures and clear interior space. The overall silhouette stays cohesive across uppercase, lowercase, and figures, maintaining an easygoing but orderly presence.