Sans Normal Atdak 10 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: branding, posters, packaging, headlines, children's media, friendly, casual, playful, approachable, hand-drawn, approachability, warmth, human touch, simplicity, readability, rounded, soft, open, lively, quirky.
A clean, rounded sans with softly tapered terminals and gently irregular stroke behavior that gives it a subtly hand-drawn feel. Curves are smooth and elliptical, with open counters and simple, uncluttered forms. Proportions are compact and slightly condensed, with a modest x-height and clear differentiation between uppercase, lowercase, and numerals. Overall rhythm is even and readable, while small asymmetries and the varied curve tension keep the texture from feeling mechanical.
Well-suited for branding and packaging that benefits from an approachable voice, as well as posters, headlines, and short UI or editorial callouts where warmth and personality are desirable. It performs best from medium sizes upward, where the subtle irregularity and rounded forms read as intentional character rather than noise.
The font communicates a friendly, informal tone that feels human and conversational rather than corporate. Its rounded shaping and softened endings add warmth, while the slight quirkiness suggests playful simplicity without becoming overly decorative.
The design appears intended to blend the clarity of a simple sans with a lightly hand-rendered charm. It aims for everyday legibility while adding a gentle, personable texture through soft terminals and slightly imperfect geometry.
The lowercase shows straightforward, single-storey constructions (notably in the a and g) and minimal detailing, which helps maintain clarity at display sizes. Numerals are plain and legible with rounded turns, aligning with the same softened geometry seen in the letters.