Sans Normal Ilmow 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Puck' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, approachable, modern, approachability, softness, clarity, playfulness, display impact, rounded, bubbly, smooth, chunky, open.
A heavy, rounded sans with smooth, fully softened terminals and corners throughout. Strokes are broadly uniform, with large counters and generous apertures that keep forms open despite the thick weight. Proportions lean broad and relaxed, with compact joins and minimal modulation; curves dominate, and straight segments are slightly cushioned rather than rigid. Figures are similarly round and sturdy, matching the letterforms with consistent stroke mass and simple, high-legibility silhouettes.
Best suited to display settings where its rounded mass and friendly voice can carry: headlines, brand marks, packaging, posters, and approachable signage. It can also work for short UI labels or calls-to-action when a warm, informal tone is desired, especially at medium-to-large sizes.
The overall tone is warm and casual, with a cheerful, kid-friendly softness. Its inflated curves and blunt endings read as welcoming and non-intimidating, giving text a conversational, lightly humorous character while still feeling contemporary and clean.
The design appears intended to deliver a soft, highly legible display sans that feels inviting rather than technical. By emphasizing rounded geometry, open interiors, and consistent stroke weight, it aims for a contemporary, playful voice that remains readable and visually steady.
The sample text shows even color and stable rhythm at large sizes, with clear differentiation in most shapes thanks to open counters and simple construction. The round punctuation and dots visually harmonize with the letterforms, reinforcing the cohesive, soft-edged theme.