Slab Square Utra 1 is a very light, wide, low contrast, upright, normal x-height font visually similar to 'Majora' and 'Majora Pro' by Latinotype (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, packaging, academic, bookish, calm, refined, readability, editorial tone, modern classic, delicate color, typographic clarity, slab serif, bracketed, open apertures, large counters, flat terminals.
This typeface is a light slab serif with generous horizontal proportions and a steady, even rhythm. Strokes are thin and consistent, with sturdy, squared serifs that often show slight bracketing, giving the joins a softened, classical feel rather than a purely mechanical cut. Curves are broad and smooth (notably in C, O, Q, and S), and counters are large, aiding clarity in longer passages. The lowercase shows a single-storey g and an open, rounded e; ascenders are tall and straight, and overall spacing reads comfortable and moderately open.
It performs best in editorial and publication contexts where a light, spacious slab serif can add structure without heaviness—such as book interiors, magazine features, essays, and captions at comfortable sizes. The crisp serifs and wide proportions also lend themselves to refined branding, packaging, and display lines where a calm, literary flavor is desired.
The overall tone is literate and composed, with a quietly traditional voice that feels suited to reading-focused settings. Its light color and crisp slab structure suggest a measured, editorial personality—polished, reserved, and slightly formal without feeling ornate.
The design appears intended to provide a readable, contemporary take on the slab serif: combining sturdy, squared serifs with a light overall color and open forms for a clean, modern page texture. It aims to feel authoritative and typographic—suited to composed, text-forward design—while keeping the letterforms friendly and uncluttered.
The design balances a delicate stroke weight with assertive serifs, creating a distinctive contrast in presence: the serifs anchor the letterforms while the thin stems keep the page color airy. Numerals follow the same restrained construction, appearing clear and evenly set alongside text.